At the start of the new year in 2020, I began my first corporate position as a Videographer at the salon haircare brand, Pulp Riot, under L'Oreal. I filmed and edited top performing promotional and educational videos with motion graphics work.
Video Editing at Henkel America
In 2021, I began my position as a Video Editor at the salon haircare brand Pravana under Henkel, editing educational and social video ads with heavy motion graphics. Once we could return to the office, I began filming promotional and educational videos in the studio. My videos would consistently perform the highest out of our team.
A master of many trades makes a well rounded creative.
I've been passionate about art ever since I can remember. My second grade teacher described me as having a vivid imagination. After graduating film school, I moved to LA with a dream of being a creative director. Since, I have been on a career journey as a visual creator.
Going Viral at Strada
In late 2023, I became a content creator and social media manager for Strada, a tech startup. I created posts that grew their follower account from 500 to 10k followers, videos with over 1 million views, and social design carousels that reached over 100k accounts. My favorite task was capturing behind the scenes photography and turning the shots into educational social posts that gained thousands of shares.
Rebranding: Cleartone Strings
The first company I worked for as a social media intern was looking for a redesign of their packaging, so I taught myself Adobe Illustrator. My design can still be purchased at Guitar Center today.
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Images by Conner McCrea
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Videography at L'Oreal
